Ajwad Naturals
An online store for honey, qahwa and spices in Pakistan
Ajwad Naturals sells honey, herbal teas, qahwa and spices online in Pakistan. Crea8iv Media designed and developed its e-commerce website and manages the brand’s SEO, AEO, GEO, Instagram and Meta advertising.
The brief
Give customers a clear way to compare products, see current prices, understand delivery and check the evidence behind product claims. Support the store with a consistent brand presence across search, social media and paid campaigns.
E-commerce design and development
We built the storefront around how people shop on desktop and mobile. Customers can browse by category, compare available pack sizes and prices, and review delivery information before checkout. We refined the navigation, product imagery and page layouts so shoppers can move easily from browsing to choosing a pack.
We also created a dedicated Certifications & Quality Reports page with a permanent link and a scannable QR code. It gives customers direct access to the original NIH honey analysis report and explains which sample the report covers. View the certifications page.
SEO, AEO and GEO
We implemented technical SEO across the storefront, including page metadata, product and article structured data, and an updated sitemap. We use answer engine optimization (AEO) to address questions about pack sizes, delivery and product evidence. Our generative engine optimization (GEO) work makes those answers and their sources easier for AI search tools to find and reference.
We updated five buying guides with live catalogue comparisons. Readers can see pack weights, prices, availability and price per 100 g where the pack weight is known. Each comparison links directly to the relevant product options. See the Sidr vs. multifloral honey guide.
Instagram management
We manage Ajwad Naturals’ Instagram presence, including content planning, creative design, captions and publishing. The content introduces the product range, answers common buying questions and directs interested shoppers to the store.
Meta advertising
We manage Meta campaign strategy, ad creative and copy, campaign setup and ongoing optimization. We connect each campaign to the relevant product or collection so shoppers can find the offer they saw in the ad.
What we delivered
- 34 public storefront pagesVerified in the November website release.
- Five buying guidesUpdated with catalogue-based pack comparisons.
- 42% less initial homepage data in local testingRaw startup data fell from 96,920 to 56,558 bytes in a before-and-after local test after removing unrelated article content.
- One permanent quality-report destinationWith a QR code for direct access.
Website designed and developed by Crea8iv Media. Storefront and creative imagery are shown as project evidence.
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