Meta Ads · Eid Ul Adha Campaign
Khushal Salon
WhatsApp Lead Strategy
Bahria Phase 4, Rawalpindi · Maximum Bookings Campaign
Campaign Overview
Objective · Structure · Targeting · Why WhatsApp Messages
💬 Campaign Objective: MESSAGES (WhatsApp)
Why Messages?
Fastest path to booking. User clicks → opens WhatsApp → you close the sale in chat. No landing page friction.
Campaign Type
1 Campaign → 3 Ad Sets → 2 Ads per Ad Set (6 total ads)
Platform
Facebook + Instagram (automatic placements — let Meta optimize)
Duration
7–10 days before Eid ul Adha (start immediately, end day before Eid)
Daily Budget
Minimum PKR 600–800/day per Ad Set (total PKR 1,800–2,400/day)
CTA Button
"Send WhatsApp Message" — direct open to pre-filled message
Target Audience
3 km
Radius from Bahria Phase 4
20–45
Age Range (Women)
100%
Female Targeting
Location Pin
92, Civic Center, Bahria Town Phase 4, Rawalpindi — drop pin + 3km radius
Also Include
Bahria Phase 2, 3, 5, 6, 7, 8 (overlap radius will auto-cover)
Gender
Women only
Interests
Hair salon, Beauty salon, Hair care, Personal grooming, Keratin treatment, Fashion, Eid shopping
Behaviors
Engaged shoppers, Facebook page admins (business owners), Online buyers
Language
Urdu + English (both)
Detailed Targeting Expansion
OFF — keep it tight to Bahria area
Why This Structure Wins
- One campaign = Meta optimizes budget across all 3 ad sets based on performance
- Messages objective = pre-filled WhatsApp opens instantly — zero friction for customer
- 3 ad sets = you know which service (hair treatment / haircut / root touching) converts most
- Bahria Phase 4 pin = you're only paying for people who can actually visit the salon
- Eid urgency = built-in FOMO + limited slots = people book now, not later
- WhatsApp automation = no lead dies while you're busy — every message gets instant reply
Ad Sets + Budget Setup
3 Ad Sets targeting different service offers — each independently trackable
Ad Set 01
Chemical Treatments
Highlight: Hair Transformation 17,500 PKR
Also includes: Balayage, Keratin, Full Dye, Highlights, Baby Lights
Angle: Premium transformation at half price
Budget: PKR 800/day
Images: Use Image 1 (before/after)
HIGHEST VALUE
Ad Set 02
Haircut Services
Highlight: Signature Haircut 2,500 PKR
Also includes: Hair Artist 1,750 PKR
Angle: Low price = high volume bookings
Budget: PKR 600/day
Images: Use Image 2 (scissors/haircut)
HIGH VOLUME
Ad Set 03
Root Touching
Highlight: Root Touching 2,250 PKR
Angle: Quick, affordable Eid refresh
Budget: PKR 700/day
Images: Use Image 3 (root touching)
Target: Women who dye hair regularly
REPEAT CLIENTS
Budget & Schedule Breakdown
| Ad Set | Daily Budget | 10-Day Total | Expected Messages | Est. Bookings |
|---|---|---|---|---|
| Chemical Treatments | 800 PKR | 8,000 PKR | 15–25/day | 40–60 |
| Haircut Services | 600 PKR | 6,000 PKR | 20–35/day | 50–80 |
| Root Touching | 700 PKR | 7,000 PKR | 18–30/day | 45–70 |
| TOTAL | 2,100 PKR | 21,000 PKR | 53–90/day | 135–210 |
Ad Set Settings (Apply to All 3)
Optimization forConversations (not clicks)
BiddingLowest Cost (let Meta optimize first 3 days)
ScheduleAll day, but set ad schedule 9am–11pm (peak hours)
PlacementsAutomatic (Facebook Feed + Instagram Feed + Stories + Reels)
DestinationWhatsApp — pre-filled message (see WhatsApp tab)
PixelInstall Meta Pixel on any landing page if possible — not required for Messages campaign
Ad Copy — All 3 Offers
2 variants per offer — test both, pause the weaker one after Day 3
Offer 1 — Chemical Treatments (50% OFF)
Variant A — Emotional Hook
Primary Text
Eid aane wala hai — aur aap ka hair ab bhi wahi puraana look mein hai? 😕
Is Eid ul Adha, Khushal Salon de raha hai 50% OFF tamam chemical treatments par.
✅ Hair Transformation sirf 17,500 PKR (was 35,000)
✅ Balayage sirf 12,500 PKR
✅ Keratin Treatment 7,500 PKR
✅ Full Dye sirf 4,000 PKR
Expert stylists. Premium products. Luxury experience — Bahria Town mein.
⚠️ Limited slots available. Eid se pehle booking zaroor karein.
Is Eid ul Adha, Khushal Salon de raha hai 50% OFF tamam chemical treatments par.
✅ Hair Transformation sirf 17,500 PKR (was 35,000)
✅ Balayage sirf 12,500 PKR
✅ Keratin Treatment 7,500 PKR
✅ Full Dye sirf 4,000 PKR
Expert stylists. Premium products. Luxury experience — Bahria Town mein.
⚠️ Limited slots available. Eid se pehle booking zaroor karein.
Headline
50% Off Hair Treatments — Eid Ul Adha Special
Description
Premium salon in Bahria Town. Book your Eid transformation today!
CTA Button
Send WhatsApp Message
Variant B — Price Shock Hook
Primary Text
35,000 ka Hair Transformation — ab sirf 17,500 PKR ✨
Khushal Salon ka Eid ul Adha offer — sirf limited time ke liye.
🎯 Before/After results dekh kar khud decide karein
💎 Bahria Town ka #1 luxury salon
⏰ Eid se pehle slots tezi se bhar rahe hain
Abhi message karein — free consultation bhi milega.
Khushal Salon ka Eid ul Adha offer — sirf limited time ke liye.
🎯 Before/After results dekh kar khud decide karein
💎 Bahria Town ka #1 luxury salon
⏰ Eid se pehle slots tezi se bhar rahe hain
Abhi message karein — free consultation bhi milega.
Headline
Hair Transformation at Half Price — Khushal Salon
Description
Eid ready look guaranteed. Expert stylists. Book now in Bahria Town.
CTA Button
Send WhatsApp Message
Offer 2 — Haircut Services (50% OFF)
Variant A — Direct Price
Primary Text
Eid mubarak wali tayyari shuru karo — fresh haircut ke saath! ✂️
Is Eid ul Adha, Khushal Salon mein haircut sirf:
✂️ Signature Haircut — 2,500 PKR (was 5,000)
✂️ Hair Artist Cut — 1,750 PKR (was 3,500)
Expert stylists • Hygienic environment • Bahria Town
Abhi WhatsApp par book karein — slots limited hain.
Is Eid ul Adha, Khushal Salon mein haircut sirf:
✂️ Signature Haircut — 2,500 PKR (was 5,000)
✂️ Hair Artist Cut — 1,750 PKR (was 3,500)
Expert stylists • Hygienic environment • Bahria Town
Abhi WhatsApp par book karein — slots limited hain.
Headline
Eid Haircut — 50% Off at Khushal Salon
Description
Fresh look for Eid. Book now at 92 Civic Center, Bahria Town.
CTA Button
Send WhatsApp Message
Variant B — Urgency Hook
Primary Text
Eid par naya look chahiye? Abhi time hai! 🌙
Khushal Salon, Bahria Town — is Eid HALF PRICE haircut offer:
👑 Signature Cut sirf 2,500 PKR
👑 Hair Artist sirf 1,750 PKR
Professional stylists. Luxury feel. Affordable price.
💬 WhatsApp karein aur apna slot confirm karein.
Khushal Salon, Bahria Town — is Eid HALF PRICE haircut offer:
👑 Signature Cut sirf 2,500 PKR
👑 Hair Artist sirf 1,750 PKR
Professional stylists. Luxury feel. Affordable price.
💬 WhatsApp karein aur apna slot confirm karein.
Headline
Celebrate Eid with a Fresh New Look — Book Now
Description
Half price haircut this Eid. Limited slots at Khushal Salon, Bahria Town.
CTA Button
Send WhatsApp Message
Offer 3 — Root Touching (50% OFF)
Variant A — Problem/Solution
Primary Text
Eid ke kapre tayaar hain — lekin roots? 😬
Root Touching sirf 2,250 PKR — 50% off this Eid ul Adha.
✅ Professional colorists
✅ Quality products only
✅ Quick appointment — 1–2 hours
✅ Located in Bahria Town, Civic Center
Choti si investment — badi wali transformation.
WhatsApp karein aur Eid se pehle apna appointment pakka karein.
Root Touching sirf 2,250 PKR — 50% off this Eid ul Adha.
✅ Professional colorists
✅ Quality products only
✅ Quick appointment — 1–2 hours
✅ Located in Bahria Town, Civic Center
Choti si investment — badi wali transformation.
WhatsApp karein aur Eid se pehle apna appointment pakka karein.
Headline
Root Touching — Rs.2,250 Only | Eid Offer
Description
50% off root touching this Eid. Expert care at Khushal Salon, Bahria Town.
CTA Button
Send WhatsApp Message
Variant B — Value Focus
Primary Text
4,500 PKR ka Root Touching — ab sirf 2,250 PKR 💛
Eid ul Adha mubarak! Khushal Salon mein is Eid special offer ke saath apne roots ko refresh karein.
📍 Bahria Town Civic Center, Rawalpindi
📅 Limited Eid slots available
⭐ Premium quality products
Abhi WhatsApp karein — free consultation + booking confirmation.
Eid ul Adha mubarak! Khushal Salon mein is Eid special offer ke saath apne roots ko refresh karein.
📍 Bahria Town Civic Center, Rawalpindi
📅 Limited Eid slots available
⭐ Premium quality products
Abhi WhatsApp karein — free consultation + booking confirmation.
Headline
Eid Mubarak — Root Touching at Half Price!
Description
Refresh your look before Eid. Book your root touching at Khushal Salon.
CTA Button
Send WhatsApp Message
WhatsApp Auto-Greetings
Pre-filled message from ad + instant greeting when they open WhatsApp
Pre-Filled Message (Set in Meta Ad Manager)
Offer 1 (Chemical)
Hi, I saw your Eid ul Adha Chemical Treatment offer. I want to book an appointment.
Offer 2 (Haircut)
Hi, I saw your Eid Haircut 50% off offer. I want to book an appointment.
Offer 3 (Root)
Hi, I saw your Root Touching Eid offer at Rs.2,250. I want to book.
Instant Auto-Reply Greeting (WhatsApp Business App)
Preview — How it looks on customer's phone
💇
Khushal Salon
Bahria Town · Typically replies instantly
Hi, I saw your Eid ul Adha Chemical Treatment offer. I want to book an appointment.
Just now ✓✓
✨ Eid Mubarak!
Welcome to Khushal Salon, Bahria Town 💎
Shukriya hamare Eid ul Adha offer mein interest lene ka!
Hum aapki booking confirm karne ke liye abhi available hain.
Kripya yeh batayein:
1️⃣ Aap kaunsi service lena chahti hain?
2️⃣ Kaunsi date/time aap ke liye convenient hai?
3️⃣ Aapka naam?
Welcome to Khushal Salon, Bahria Town 💎
Shukriya hamare Eid ul Adha offer mein interest lene ka!
Hum aapki booking confirm karne ke liye abhi available hain.
Kripya yeh batayein:
1️⃣ Aap kaunsi service lena chahti hain?
2️⃣ Kaunsi date/time aap ke liye convenient hai?
3️⃣ Aapka naam?
Just now
Full Auto-Reply Message Text
Set as "Away Message" + "Greeting Message" in WhatsApp Business
✨ *Eid Mubarak!* 🌙
Welcome to *Khushal Salon* — Bahria Town, Rawalpindi 💎
Shukriya hamare Eid ul Adha special offer mein interest lene ka! Aap bilkul sahi jagah aayi hain.
Hum aapki help karne ke liye available hain. Please yeh 3 cheezein bataein:
1️⃣ Kaunsi service chahiye? (Hair Treatment / Haircut / Root Touching)
2️⃣ Preferred date aur time kya hai?
3️⃣ Aapka naam kya hai?
Hum abhi aapka slot confirm kar denge! ⏰
📍 92, Civic Center, Bahria Town Phase 4
📞 03197886708 | 03325000040
Welcome to *Khushal Salon* — Bahria Town, Rawalpindi 💎
Shukriya hamare Eid ul Adha special offer mein interest lene ka! Aap bilkul sahi jagah aayi hain.
Hum aapki help karne ke liye available hain. Please yeh 3 cheezein bataein:
1️⃣ Kaunsi service chahiye? (Hair Treatment / Haircut / Root Touching)
2️⃣ Preferred date aur time kya hai?
3️⃣ Aapka naam kya hai?
Hum abhi aapka slot confirm kar denge! ⏰
📍 92, Civic Center, Bahria Town Phase 4
📞 03197886708 | 03325000040
Quick-Reply Buttons Setup (WhatsApp Business)
- Button 1: "Book Appointment 📅"
- Button 2: "Check Price List 💰"
- Button 3: "Our Location 📍"
- Button 4: "Call Us Now 📞"
FAQ — Automated Answers
Save these as Quick Replies in WhatsApp Business — reply in 1 tap
Q: Offer kab tak valid hai? (When does the offer expire?)
▾
Yeh special Eid ul Adha offer sirf *limited time* ke liye hai — Eid se pehle tak. ⏰
Slots tezi se bhar rahe hain, isliye aaj hi book karein taake aapka preferred time available ho.
Aapka appointment confirm karein? Apna preferred date batayein 📅
Slots tezi se bhar rahe hain, isliye aaj hi book karein taake aapka preferred time available ho.
Aapka appointment confirm karein? Apna preferred date batayein 📅
Q: Price list kya hai? / Konsi services discount mein hain?
▾
Yeh hai humara *Eid ul Adha 50% Off* price list 💛
✂️ *HAIRCUT:*
• Signature Cut — 2,500 PKR
• Hair Artist — 1,750 PKR
🎨 *CHEMICAL TREATMENTS:*
• Full Dye — 4,000 PKR
• Root Touching — 2,250 PKR
• Keratin — 7,500 PKR
• Balayage — 12,500 PKR
• Hair Transformation — 17,500 PKR
• Baby Lights — 10,000 PKR
• Highlights — 6,000 PKR
• Ombre/Sombre — 5,000 PKR
Kaunsi service book karni hai? 😊
✂️ *HAIRCUT:*
• Signature Cut — 2,500 PKR
• Hair Artist — 1,750 PKR
🎨 *CHEMICAL TREATMENTS:*
• Full Dye — 4,000 PKR
• Root Touching — 2,250 PKR
• Keratin — 7,500 PKR
• Balayage — 12,500 PKR
• Hair Transformation — 17,500 PKR
• Baby Lights — 10,000 PKR
• Highlights — 6,000 PKR
• Ombre/Sombre — 5,000 PKR
Kaunsi service book karni hai? 😊
Q: Location kahan hai? Address kya hai?
▾
Hum yahan hain 📍
*Khushal Salon*
92, Civic Center
Bahria Town Phase 4, Rawalpindi
Google Maps pe "Khushal Salon Bahria Town" search karein — easily mil jaenge.
Parking available hai. Aapko koi aur guide chahiye? 😊
*Khushal Salon*
92, Civic Center
Bahria Town Phase 4, Rawalpindi
Google Maps pe "Khushal Salon Bahria Town" search karein — easily mil jaenge.
Parking available hai. Aapko koi aur guide chahiye? 😊
Q: Appointment kaise book karein? Walk-in bhi ho sakta hai?
▾
Booking WhatsApp ya call pe confirm hoti hai 📅
Walk-in bhi welcome hai, lekin *Eid ke time slots limited hain* — isliye advance booking better hai taake aapka preferred time available ho.
Abhi batayein:
✅ Kaunsi service?
✅ Kaunsa din aur time?
✅ Aapka naam?
Hum abhi confirm kar denge! 🙌
Walk-in bhi welcome hai, lekin *Eid ke time slots limited hain* — isliye advance booking better hai taake aapka preferred time available ho.
Abhi batayein:
✅ Kaunsi service?
✅ Kaunsa din aur time?
✅ Aapka naam?
Hum abhi confirm kar denge! 🙌
Q: Kitna time lagta hai? (How long does it take?)
▾
Service ke hisaab se time differ karta hai ⏱️
✂️ Haircut — 30–45 minutes
🎨 Root Touching — 1–1.5 hours
💎 Keratin — 2–3 hours
✨ Balayage/Baby Lights — 2–4 hours
👑 Hair Transformation — 3–5 hours
Appointment ke time pe aap relaxed aayein — hum aapka pura khayal rakhenge 💛
Booking karni hai? Date batayein!
✂️ Haircut — 30–45 minutes
🎨 Root Touching — 1–1.5 hours
💎 Keratin — 2–3 hours
✨ Balayage/Baby Lights — 2–4 hours
👑 Hair Transformation — 3–5 hours
Appointment ke time pe aap relaxed aayein — hum aapka pura khayal rakhenge 💛
Booking karni hai? Date batayein!
Q: Konse products use hote hain? Safe hain? (Product safety)
▾
Bilkul safe hain 💯
Hum sirf *premium international brands* use karte hain — jo specifically hair health ke liye formulated hain. Harsh chemicals se door rehte hain.
Hamari stylists trained hain aur aapke baalon ki condition ke hisaab se best product recommend karengi.
Pehle free consultation bhi available hai — bina kisi obligation ke. Interested hain?
Hum sirf *premium international brands* use karte hain — jo specifically hair health ke liye formulated hain. Harsh chemicals se door rehte hain.
Hamari stylists trained hain aur aapke baalon ki condition ke hisaab se best product recommend karengi.
Pehle free consultation bhi available hai — bina kisi obligation ke. Interested hain?
Q: Booking cancel ya reschedule ho sakti hai?
▾
Ji haan, reschedule ho sakti hai 😊
Bas *24 ghante pehle* WhatsApp pe bata dein — hum dusra slot arrange kar denge.
Note: *Eid ke time slots bahut limited hain* — isliye please pehle se confirm karein taake kisi aur ko bhi moqa mile.
Koi aur sawaal? Hum yahan hain! 🙏
Bas *24 ghante pehle* WhatsApp pe bata dein — hum dusra slot arrange kar denge.
Note: *Eid ke time slots bahut limited hain* — isliye please pehle se confirm karein taake kisi aur ko bhi moqa mile.
Koi aur sawaal? Hum yahan hain! 🙏
Q: Payment kaise hogi? Cash / Card / Online?
▾
Payment options available hain 💳
✅ Cash
✅ Easypaisa / JazzCash
✅ Bank Transfer
Advance payment zaruri nahi — booking pe confirm karna kaafi hai.
Ready to book? Apna preferred date batayein 📅
✅ Cash
✅ Easypaisa / JazzCash
✅ Bank Transfer
Advance payment zaruri nahi — booking pe confirm karna kaafi hai.
Ready to book? Apna preferred date batayein 📅
Follow-Up Message Sequence
For leads who messaged but didn't confirm booking — 5-message nurture sequence
1
Day 0 — Immediately after first contact (if no reply in 1 hour)
Instant Reminder — Slot Availability
Assalam o Alaikum! 🌙
Aapne Khushal Salon ke Eid offer mein interest show kiya tha — shukriya!
Hum aapka slot *abhi* confirm kar sakte hain. Sirf yeh batayein:
✅ Kaunsi service? (Haircut / Root Touching / Chemical Treatment)
✅ Preferred date?
Eid ke slots tezi se bhar rahe hain 🙏
Aapne Khushal Salon ke Eid offer mein interest show kiya tha — shukriya!
Hum aapka slot *abhi* confirm kar sakte hain. Sirf yeh batayein:
✅ Kaunsi service? (Haircut / Root Touching / Chemical Treatment)
✅ Preferred date?
Eid ke slots tezi se bhar rahe hain 🙏
2
Day 1 — 24 hours later (if no booking confirmed)
Social Proof + Urgency
Hi! 👋 Khushal Salon yahan se.
Aaj humne *[X] slots already book* ho gaye hain is Eid offer mein — aur bahut kam bache hain.
Aapki preferred date kaun si hai? Hum usse *hold* kar denge aapke liye — sirf aapka naam chahiye.
Jawab dein taake aapka spot pakka ho jaye ⏰
Aaj humne *[X] slots already book* ho gaye hain is Eid offer mein — aur bahut kam bache hain.
Aapki preferred date kaun si hai? Hum usse *hold* kar denge aapke liye — sirf aapka naam chahiye.
Jawab dein taake aapka spot pakka ho jaye ⏰
3
Day 3 — 3 days after initial contact
Before/After + Discount Reminder
Aap abhi tak book nahi kiya? 😊
Hum samajhte hain busy schedule hota hai — isliye hum flexible hain.
Yaad dilayein: Is Eid, *50% OFF* valid hai tamam services par:
💎 Hair Transformation: 17,500 PKR
✂️ Signature Haircut: 2,500 PKR
🎨 Root Touching: 2,250 PKR
Eid kaafi nazdik hai — last few slots bache hain. Confirm karein? 📅
Hum samajhte hain busy schedule hota hai — isliye hum flexible hain.
Yaad dilayein: Is Eid, *50% OFF* valid hai tamam services par:
💎 Hair Transformation: 17,500 PKR
✂️ Signature Haircut: 2,500 PKR
🎨 Root Touching: 2,250 PKR
Eid kaafi nazdik hai — last few slots bache hain. Confirm karein? 📅
4
Day 5 — 2 days before Eid (Final Push)
Last Chance Urgency Message
⚠️ LAST CHANCE — Eid se sirf 2 din baad hai!
Khushal Salon mein *sirf 3–4 slots bache hain* is Eid special 50% off ke liye.
Agar aap Eid par fresh, confident look chahti hain — abhi is waqt reply karein.
Kal subah ye slots gone ho sakte hain. Aapka Eid ready look pakka karein? 🌙✨
Khushal Salon mein *sirf 3–4 slots bache hain* is Eid special 50% off ke liye.
Agar aap Eid par fresh, confident look chahti hain — abhi is waqt reply karein.
Kal subah ye slots gone ho sakte hain. Aapka Eid ready look pakka karein? 🌙✨
5
Post-Eid (3 days after Eid) — Re-engagement
Retention Message — Next Visit Offer
Eid Mubarak! 🌙 Hope you had a wonderful Eid!
Khushal Salon ki taraf se aapke liye ek special gift — aapki *next visit par 20% off*.
Simply yeh message show karein jab aap aaein.
Koi upcoming occasion hai? Birthday, walima, mehndi? Hum ready hain! 💛
📍 Bahria Town, Civic Center | 03197886708
Khushal Salon ki taraf se aapke liye ek special gift — aapki *next visit par 20% off*.
Simply yeh message show karein jab aap aaein.
Koi upcoming occasion hai? Birthday, walima, mehndi? Hum ready hain! 💛
📍 Bahria Town, Civic Center | 03197886708
No-Booking Reason Follow-Up
If lead says "baad mein" or goes quiet — send this
Koi baat nahi! 😊 Jab bhi ready hain, hum yahan hain.
Waise kya hum jaanen — kya koi cheez hai jo aapko hesitate kara rahi hai? Price, time, ya koi aur concern?
Hum aapke liye koi bhi arrangement kar sakte hain — flexible timing, group bookings (family ke saath), ya koi specific service combo.
Just let us know 🙏
Waise kya hum jaanen — kya koi cheez hai jo aapko hesitate kara rahi hai? Price, time, ya koi aur concern?
Hum aapke liye koi bhi arrangement kar sakte hain — flexible timing, group bookings (family ke saath), ya koi specific service combo.
Just let us know 🙏
Campaign Launch Checklist
Complete in order before going live
Meta Ads Manager Setup
Do this before creating campaigns
- WhatsApp Business number linked to Meta Business Suite
- Facebook Page + Instagram connected to same Business Account
- Payment method added (Visa/Mastercard or Meta coupon)
- Campaign objective set to "Messages" (NOT traffic, NOT engagement)
- WhatsApp selected as destination (not Messenger)
- Creative images uploaded: Image 1, 2, 3 from Khushal Salon
- Pre-filled message set for each ad set (see Tab 4)
WhatsApp Business Setup
Before the first lead arrives
- WhatsApp Business app downloaded + profile complete
- Greeting message set (see Tab 4 full message)
- Away message set for late-night hours
- All 8 FAQ Quick Replies saved (see Tab 5)
- Business hours set in WhatsApp Business profile
- Catalog added (optional but recommended)
- Label system: New Lead / Interested / Booked / Done
Targeting Verification
Double-check before publishing
- Location: Bahria Town Phase 4, Rawalpindi — pin dropped correctly
- Radius: 3–5 km from salon address
- Gender: Women only selected
- Age: 20–45 set
- Detailed targeting expansion: OFF
- Placements: Automatic (recommended)
- Preview audience size: 15,000–50,000 (ideal range)
Daily Management (During Campaign)
Check every morning
- Check cost per message — should be under PKR 50–80
- Pause underperforming variant (lower CTR after Day 3)
- Increase budget on best-performing ad set by 20%
- Reply to all WhatsApp messages within 1 hour
- Send Day 1 follow-ups to all unconfirmed leads
- Update slots availability messaging as Eid approaches
- Screenshot best performing ad for future use
Key Metrics to Track
| Metric | Target (Good) | Action if Below Target |
|---|---|---|
| Cost Per Message (CPM) | PKR 40–80 per message | Change ad creative or broaden audience slightly |
| Click-Through Rate (CTR) | 2%+ on feed ads | Test new headline or change hook sentence |
| Message to Booking Rate | 30–50% (with automation) | Improve FAQ responses / offer incentive |
| Cost Per Booking | PKR 200–500 | Increase follow-up speed — reply faster |
| Daily Messages Received | 15–30/day min | Increase daily budget by PKR 200–300 |
Final Note — What Wins This Campaign
- Speed kills. Reply to every WhatsApp message within 15 minutes — you will convert 3x more than competitors who take hours.
- Urgency converts. Always mention "limited slots" and "Eid se pehle" in every reply — it's real and it works.
- Follow up 5 times. Most bookings happen on the 3rd–4th message — don't give up after 1 try.
- Label your leads. Use WhatsApp Business labels so no lead gets forgotten — every conversation has value.
- Post-Eid is gold. Retain every client. The 20% off re-engagement message (Day 5) turns a seasonal client into a lifetime client.
